The Role of Insurance CRM in Reshaping the Industry

Similar to other industries, insurers are deploying CRMs to keep track of the customer journey while automating and managing the entire insurance value chain. These CRMs not only help insurers understand their customers but also provide a seamless way to engage with them to deliver a superior experience.

Read this guide by Damco to how new-age CRMs are personalizing buyer lifecycle for improved conversions while transforming the legacy, manual dependent processes into more efficient, swifter, and digitized operations.

Download the guide to learn:

• Key drivers for CRM adoption in insurance sector
• Key features of next-gen CRM
• CRM implementation roadmap