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Enjoying the limelight, Salesforce continues to set a benchmark in terms of shaping how businesses connect with customers. As we transition to 2025, there are certain Salesforce trends to watch out for. Trends, which will make you go back to your drawing boards and evaluate decisions you might have already made for the first quarter of 2025.
Salesforce is doubling down on AI, sustainability, and seamless customer experiences. 2025 brings fresh opportunities to the table that you can’t miss. In this blog, we’ll look at the top Salesforce trends to watch out for in 2025. Let’s dive in.
1. User Adoption in the U.S. Needs to Match AI Urgency
Research has it that while companies are eager to embrace AI, adoption in the U.S. has slowed compared to global trends, increasing from 32% to just 33% in the last quarter. However, with this growth pattern, AI usage in the U.S. could potentially reach 42% by year-end. Globally, AI adoption can be projected at 46% in the same timeframe.
Data source: Slack Workforce Index
Now, you might ask what’s the reason for the lag. It’s simply because workers need better tools, training, and confidence in AI applications. This means Agentforce agents will be the solution going forward. They autonomously carry out tasks without the need for human intelligence. This also means that 2025 will see Agentforce agents being used everywhere. Alternatively, some companies might consider hiring Salesforce developers. They’ll help build AI agents for specific use cases and train staff effectively. Either way, we will witness better user adoption.
2. Generative AI Will Continue to Boost Productivity (and Creativity)
When was the last time you created the perfect email draft for one of your prospects? Imagine giving minimal (but solid) prompts to an AI agent and getting that perfect draft ready in seconds! Or, preparing a proposal tailored to one of your current prospects. That’s exactly what Salesforce Einstein GPT promises.
Generative AI enables teams to focus on strategic initiatives that require human intervention. In 2025, more companies will be using AI for personalized content creation and marketing campaigns.
3. Sustainability—All Set to Play a Major Role
Sustainability is more than a checkbox—it’s now a business imperative. Companies cannot afford to overlook their environmental impact. Investors, regulators, and customers expect responsible action from businesses. This shift has made tools like Salesforce Net Zero Cloud indispensable for modern enterprises.
Businesses will undoubtedly prioritize sustainability in 2025. This will help them in reducing their carbon footprint to align with customer expectations and global regulations. Salesforce is leading the way by integrating sustainability metrics into its platforms. With that said, businesses are able to track their progress and act responsibly at the same time.
4. Data-Driven Decision Making Becomes Essential
Data has been the backbone for businesses in the last few years, and it will continue to be so. 2025 will see the top organizations focusing more on data analytics. Consider Salesforce’s Data Cloud and Tableau for example. These tools provide insights into business metrics that help you make data-driven decisions with confidence.
From predicting sales trends to understanding customer behavior patterns, data-driven strategies are set to become indispensable. It is expected that companies investing in Salesforce Einstein Analytics or Tableau will have an edge in 2025.
5. Collaboration is the New Culture
Hybrid and remote work are the trends now. Salesforce’s strong integrations with Slack and Quip facilitate seamless collaboration across distributed teams working in a remote or hybrid setup.
In 2025, you can expect subtle features (and new integrations) that make remote work feel as connected as in-office interactions. Project management tool integrations, enhanced video conferencing features, AI-powered task management—all are on the cards for Salesforce in 2025.
6. Customer Journeys Will Become Omnichannel and Seamless
It’s not new anymore that customers today expect consistent, personalized experiences across all touchpoints. With the latest AI enhancements in Marketing and Commerce Cloud, businesses are able to anticipate customer needs and deliver hyper-relevant content.
In 2025, companies will focus on creating unified customer journeys while blending online and offline channels effortlessly. From social media to in-store visits, Salesforce will ensure every interaction feels cohesive and tailored.
7. Salesforce Will Continue to Expand
Salesforce has always been about customizations. Businesses often prefer using low-code tools like Salesforce Flow to build custom solutions. Why not, it helps them develop complex applications faster.
However, as Salesforce shifts its focus to making cloud solutions more scalable in 2025, businesses will adjust their Salesforce capabilities based on needs and budget. No wonder, Salesforce will keep on adding more levels of customizations in its ecosystem. The more customization options they add, the more companies they’re going to attract. Therefore, a significant increase in the need to hire Salesforce developers.
8. Ethical and Responsible AI Will Take Center Stage
While AI comes with unlimited possibilities, it is up to us (humans) to use it wisely. One of the most underrated yet important aspects is the ethical and responsible use of AI. Thankfully, Salesforce has got us covered with its Einstein Trust Layer. In 2025, this will be more prevalent with the growing use cases of agents and AI overall.
AI is powerful, but as they say, it comes with responsibilities. Gaining importance in 2024, ethical AI will continue to be the talk of the town in 2025. Salesforce has been a leader when it comes to following ethical usage of AI. We are referring to the Einstein Trust Layer here.
Transparency, fairness, and accountability define the ethical and responsible use of AI in Salesforce, governed by the Einstein Trust Layer. Not surprisingly, Salesforce has been committed to ensuring its AI solutions are aligned with ethical standards since the beginning. Going forward, it is expected that this focus will build trust and drive better user adoption across industries.
9. The Salesforce Ecosystem Will Continue to Thrive
The Salesforce ecosystem is defined by the community and not the platform alone. With thousands of apps on AppExchange and a growing network of consulting partners, the ecosystem is already vibrant.
In 2025, you can expect to see even more specialized apps, integrations, and services tailored to specific industries and use cases. This ecosystem growth will continue to help businesses easily find the right solutions for their needs.
10. Salesforce Will Never Fail to Impress
Simplifying technology and operations for businesses is at the heart of Salesforce’s core strategy. All its products have one thing in common—they’re all built keeping its users at the core. As we move into 2025, this strategy will only strengthen.
Over the years, Salesforce has always listened to its customers and built products around it. This will remain the same as we step into 2025. From powerful AI tools to prioritizing sustainable practices, Salesforce is eventually equipping organizations with the things they need to succeed in a world ruled by data and personalization.
How to Prepare Your Business for These Trends
With so much happening in Salesforce along with the latest Winter ‘24 release, preparing your organization is the key. Here’s how your business can get ready:
- Upskill Your Workforce: Invest in AI and Salesforce training programs to build a team ready to leverage the latest tools and technologies. Take help from a Salesforce consulting partner if needed.
- Audit Your Salesforce Stack: Assess and identify gaps in your existing Salesforce implementation. Explore solutions that cater to your specific needs (like Einstein GPT, Tableau, Agents).
- Partner Strategically: Collaborate with an experienced Salesforce consulting partner to implement AI solutions or upgrade to the latest Salesforce version and maximize your investments. You should typically choose a partner that understands your pain points first, and then carefully evaluates your existing systems before suggesting a solution.
- Adopt a Data-First Mindset: Make data central to your decision-making processes. You should be able to get a comprehensive view of your business processes with the right data on your side.
- Plan for Sustainability: Not to mention, you should incorporate tools like Net Zero Cloud to align your business goals with environmental responsibility.
Wrapping Up
The trends shaping 2025 aren’t just about adopting AI. They’re about being agile, collaborative, and customer centric. Businesses that use emerging technologies, especially AI, will be better positioned to thrive in the ever-changing marketplace. Hiring Salesforce developers that you can trust is a proven way to get started.
